An advertising campaign full of humor and self-derision. It revolves around Produits Vedettes... and clerks who try a little too hard. To communicate the simplicity of the mechanics and, above all, the contest prizes, we relied on humor in song. In this way, all the information is interwoven with offbeat interventions by the clerks who are... a little too much”. In addition to TV placements, the campaign will be available on posters, online and on social media.