Art direction ✱ Conception ✱ Creative Direction ✱ On set Art Direction ✱ Production ✱ Social Media
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Client : Pernod Ricard/ Ungava Gin
Agency : VML, Taxi Montreal
Year : 2023
Over 10 years ago, Ungava gin was the very first Quebec gin brand to make its debut at the SAQ. Although the category has exploded since then, Ungava gin remains accessible and the safe bet for many consumers. The aim is to highlight its Quebec origins and versatility. The campaign will include posters, web content and sponsorships.