Art direction ✱ Graphic Design
ID BUZZ QUEBEC
Client : Volkswagen
Agency : VML, Taxi Montreal
Year : 2023
The adaptation project for the Volkswagen ID. Buzz campaign features humor and local expressions, playing on typical Quebec oral codes. All this in a friendly atmosphere, highlighting the ID's warm, family aspect. Buzz, a “ben relax” vehicle that adapts just as well to city life as it does to nature getaways. In short, a nod to Quebec culture!